Internet-based interactive multimedia technologies enable online firms to employ a variety of formats to present and promote their products: they can use pictures, videos, and sounds to depict products, as well as give consumers the opportunity to try out products virtually. Despite the several...

This paper proposes a new method for online consumer decision support: Multimedia-based Interactive Advising (MIA). The method is based on current internet technologies, particularly multimedia, intelligent agent and advising technology. The discussion of the benefits and design of MIA will...

Product recommendation agents (RAs) assist online firms to adapt their suggested offers to users' preferences, there by lowering consumers' decision effort and improving their decision accuracy. The abundance of product choices available on the internet has made the need for RAs essential mainly...

Trust is the enabler of social interaction. Although the origins of research on trust traditionally lie outside the Information Systems (IS) domain, the importance of trust for IS research rapidly grew in the late 1990s, and it is still growing with the increasing ubiquity and advancement of...