Lim, Yong Hion; Lada, Suddin; Ullah, Rahat; Abdul Adis, … - In: Journal of Islamic Marketing 13 (2020) 3, pp. 586-607
Purpose: This study aims to identify the intention to purchase Halal food products amongst non-Muslim consumers in Malaysia, moderated by the acculturation effect. Design/methodology/approach: A structured close-ended questionnaire was used to gather data through the random distribution of 397...