Lone, Fayaz Ahmad; Bhat, Ulfat Rashid - In: Journal of Islamic Marketing 10 (2019) 1, pp. 138-149
Purpose: The purpose of this paper is to find out the importance of the tag “Islamic” in the title of banks. This will help to determine the future strategy of Islamic banks, while expanding to the countries where Islamic banking is seen as a religious banking and not an as an alternative...