This study develops a crowdfunding sponsor typology based on sponsors’ motivations for participating in a project. Using a two by two crowdfunding motivation framework, we analyzed six relevant funding motivations — interest, playfulness, philanthropy, reward, relationship, and recognition...

This research draws data from survey responses and actual transaction data to examine the effect of primary motivations on funding behavior in reward-based crowdfunding platforms. Findings show that altruistic motivations are associated with early funding, and larger funding in the early stages....

The online video advertising (OVA) market has grown for the last decade. Advertisers prefer OVA because it attracts more extended periods of attention and concentration. Despite OVA’s advantages and high growth, a majority of online video service users avoid OVA by ad-skipping or window...

"Crowdfunding is emerging as a new source of financing for creativity and innovation. It promotes the launching and scaling of new projects for different types of creators by providing networked platforms and handy digital tools. This book provides insight into crowdfunding and how crowdfunding...

Purpose: This study aims to identify the factors that influence box office performance in the specific context of the adaptation of science fiction (SF) to film in Hollywood. Design/methodology/approach: Fifty-one film adaptation cases were collected and empirically analyzed with two-stage...