Die vorliegende Studie untersucht, welche Komponenten der Dienstleistungsqualität einen Einfluss auf die Zufriedenheit und Verhaltensabsichten von Mitgliedern in deutschen Reitvereinen haben. Für diese Untersuchung wird ein Strukturgleichungsmodell aufgestellt und das Partial Least...

In the present competitive climate, corporate image is acknowledged as having the potential to impact on customer loyalty towards a firm. With data collected from rural tourism companies and potential customers in the sector, this study aims to throw light on the scarce literature existing about...

Purpose: This study examines the process by which eWOM susceptibility moderates the strength of indirect links between the perceived credibility of eWOM messages and the intention to visit a destination via the destination image and the perceived usefulness of these messages. Methods: The...

Contemporary global environment leads to a situation when citizens of many countries emigrate to search for better carriers, educa-tion, or life opportunities. However, a relation-ship with the homeland and the families left is often kept even after settlement abroad. To maintain a bond with...

The specific of the touristic product and its quality depend to a large extent on the professional ability of the service staff (kindness, solitude, punctuality, promptness). Aspects related to professional ethics (correctitude, trust, honesty) are seen by the consumer as inseparable from the...

Purpose – Although researchers have long recognized customer revisit intention as an important post-purchase outcome, less attention has been given to revisit intention in the tourism context. Additionally, the effect of wayfinding satisfaction on tourist revisit intention has been largely...

Tourism, as one of the major contributors to the world GDP, offers a wide range of economic and non-economic benefits to global society. The exchange of culture and values through travel and tourism improves harmony among people, which is essential for global peace. Consequently, governments...

The measurement of loyalty is a topic of great interest for the marketing academic literature. The relation that loyalty has with the results of organizations has been tested by numerous studies and the search to retain profitable customers has become a maxim in firm management. Tourist...

The problem addressed in this study is that the impact of the customer experience on the achievement of positive customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand experience, as measured through sensory, emotional,...