Kim, Yŏng-ch'an (ed.); Chen, Pi-Chi (ed.) - 2018
1. Business-to-business Marketing in China: Digital or Traditional?; Jonathan Cooley -- Part I. Digital Business as a … Social Networking Tool -- 2. China's Online Peer-to-peer (P2P) Lending Platforms; Michelle W. L. Fong -- 3. The Key to Non …-profit Crowdfunding through Social Media; Peng Gao -- 4. The Language of Luxury Hotel Websites in China; Amy Suen On Yi -- 5. The …