Our paper summarizes several years' research experience in the field of customer satisfaction management. The key statement in our paper is that there is a need for further developing the classical customer orientation theory and the corporate practice based upon it. Moreover, there is a need...

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance of marketing in corporate practices; undercover the...

In Hungary, a growing number of consumers have recently recognized the importance of healthy eating habits in disease prevention. As health is one of the most important terminal values of Hungarian consumers, functional foods are likely to have a bright future and their market is expected to...

Health consciousness and prevention are now in the limelight of the media in Hungary. More and more consumers recognized the importance of healthy eating habits in prevention. In this paper we defined health- marketing and functional food then took a closer look at the functional food market,...

Route-based tourism product development is worldwide known, and can be particularly advantageous for less developed areas, which are less known in the tourism market. By mixing the phenomena of tourism – economy – innovation – social difficulties, certain types of tourism routes can be...

Within a two-year research project, we have examined social marketing questions and solutions. The findings moved beyond the institutional approach to social marketing as an integrated model and practice with the objective of providing more complex solutions to social problems. We interpret...