Son yillarda cok farkli sebeplerle de olsa giderek ulkemizde de yayginlasmaya baslayan kuresellesme karsitligi sonucu olusan lokal milliyetcilik akimlarinin tuketicilerin satin alma karar surecine olan etkisi yadsinamaz bir gercek olarak karsimizda durmaktadir. Son yillarda ozellikle ABD ve AB...

Effective learning necessitates a change of behavior on the part of the student. The author asserts that the introduction of abstract theories to students does little to advance the students' competence or efficiency. Rather, a case is made for allowing students to create their own theories of...

Although it is often believed that online shopping is characteristic of younger consumers, actually in the US about 25% of online purchasing is by seniors, equal to their population share (Business Insider 2018). In Europe, 54% of retirees purchase online although Western Europeans are more...

This paper examines market dynamics of global and local brands in consumer packaged goods category in China, India, and Turkey. These are large markets with robust growth expectations and varying levels of retail modernization. This research analyzes trends in market shares of local and global...