Hungary, the idea of open innovation is widely supported by the innovation clusters (currently 23 are operating in Hungary …In the last decade, a new phenomena has appeared in the scope of innovation, deriving from the exaggerated perception … or building in originally not existed ideas to the current capital (Chesbrough, 2003).On the other hand, open innovation …

between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation … graduates and researchers in marketing, product development and innovation courses. …

Profiting from technological innovation requires both the development of new products and the capture or appropriation …

Although numerous studies explore innovation, most of them focus on technological innovations. It is currently … difficult to focus exclusively on products and processes when discussing innovation because new ideas can transform any part of … an organization's value chain. Indeed, marketing innovation is essential for small and medium firms and its study is …

organizations, especially firms. This conception is reflected in a producer-oriented approach to science, technology and innovation … policy-making (STI). However a new understanding of the role of users within innovation processes is gradually taking shape … not captured by general statistics on innovation. Up to now the only exception is the empirical evidence-based study of …

innovation within AI-driven enterprises, with a specific focus on the case of HIMS, a men's health and wellness e … understanding of the confluence of e-commerce integration and business model innovation within AI-driven enterprises amid digital …-commerce integration and business model innovation in the context of AI-driven enterprises undergoing digital transformation. The findings …