. The service innovation literature and service managers have been slow to acknowledge that the value created by a service … perspective affects innovation strategies and potentially contributes to the innovation literature, proposing a research agenda … service innovation research and practice. Three illustrative examples serve as anecdotal evidence. By identifying …

Innovation is an increasingly relevant concept for the success of any organization, but it also represents a set of … internal and external considerations, barriers and challenges to overcome. Along the concept of innovation, new paradigms … emerge such as open innovation and co-creation that are simultaneously innovation modifiers and intensifiers in organizations …

Netnography i.e. the systematic observation and analysis of online communities to generate insights for an innovation … process, has been established as a method of user innovation in consumer goods industries. In this study we apply this …

is entrenched with their innovation. As a direct result, consumers tend to undervalue and developers tend to overvalue … such an innovation relative to the existing option. This is the "curse of innovation" and it systematically increases the …

innovation within AI-driven enterprises, with a specific focus on the case of HIMS, a men's health and wellness e … understanding of the confluence of e-commerce integration and business model innovation within AI-driven enterprises amid digital …-commerce integration and business model innovation in the context of AI-driven enterprises undergoing digital transformation. The findings …

between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation … graduates and researchers in marketing, product development and innovation courses. …

Although numerous studies explore innovation, most of them focus on technological innovations. It is currently … difficult to focus exclusively on products and processes when discussing innovation because new ideas can transform any part of … an organization’s value chain. Indeed, marketing innovation is essential for small and medium firms and its study is …

-share listed companies from 2011 to 2020, this study examines the impact of a firm's perception of EPU on corporate innovation … corporate innovation efficiency decreases with a firm's perception of EPU. Additionally, the impact of traditional EPU … indicators on innovation efficiency becomes statistically insignificant after the macroeconomic variable is added, demonstrating …