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Samanez-Larkin, Gregory R. - 2015

Until recently we have known little about how core decision processes change with age and how aging may impact the structure and function of corresponding ventromedial frontostriatal neural systems (Samanez-Larkin & Knutson, 2014). The chapter begins by briefly orienting the reader to...

Persistent link: https://www.econbiz.de/10013015918

Building a New Rationality from the New Cognitive Neuroscience

McCubbins, Colin H.; McCubbins, Mathew D.; Turner, Mark B. - 2018

derived from notions and models of cognitive neuroscience that have since been abandoned and replaced. To build a new theory … of choice, we propose a new theory of mind, one drawn from modern cognitive neuroscience. We then outline an alternative …

Persistent link: https://www.econbiz.de/10014112730

Neuromarketing Strategies of Modern-Day Digital Marketing and Communication

Millagala, Kavindu - 2023

communication. Neuromarketing, an interdisciplinary field that merges neuroscience with marketing, aims to understand consumer …This research article explores the integration of neuromarketing strategies in contemporary digital marketing and … into the current state and potential future developments of neuromarketing in the digital era. Additionally, the article …

Persistent link: https://www.econbiz.de/10014348668