Introduction -- The knowledge economy and perceptions of knowledge -- Knowledge work : issues and perspectives -- Critical perceptions of creativity and knowledge work -- A theoretical framework of creative knowledge work -- Advertising I -- Advertising II -- Information technology software I --...

This book develops important new insights into the conditions that enable effective collaborations between arts and humanities researchers and SMEs in the creative economy. Drawing on the work of Creativeworks London, an AHRC-funded Knowledge Exchange Hub for the Creative Economy, this is an...