Nürnberg, Sales & Marketing Director, Electronic Arts Mobile „Ein Feuerwerk erstklassiger Ideen – interessant für jeden, der im … Verkauf tätig ist.“ Peter Weber, Geschäftsführer, ProCom Autoleasing GmbH „Thorsten Szameitat war der einzige … praxisbezogen.“ Frank Hermann, Director Marketing Communications, Sennheiser. …

The aim of this book is to discuss how corporate sales and marketing functions can operate collaboratively. Although … effective sales and marketing interactions are critical to achieving organizational goals, their practical working relationship … is frequently described as being unsatisfactory. Sales and marketing have developing their own perceptions of what should …

Conflicts between marketing and sales functions concerning customer acquisition process in business-to-business firms … hurt profits. Marketing claims that sales disregards qualified leads; sales questions lead quality. To address such … marketing and sales interact? When does a decentralized structure erode profits compared to a centralized structure? We propose …

Sales and marketing are two critical components of any organization involved in business, without them, the very … marketing. The differences are described in a three step manner: 1) From a historical perspective 2) By definitions available in … the same time, sales and marketing must be completely integrated for planning and development of strategy. Finally, also …

A review of literature on marketing and sales potential was made to determine the organisation capabilities in the … and market. The literature review demonstrate the technique of modernizing the sales and marketing potential by plan and … discussion of issue of transformation and challenges related to sales and marketing is also identified in the literature to …

This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously … the authors in both Europe and North America. It has never been easier to produce great marketing content and sales … collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the …