Guzovski, Marina; Smoljić, Mirko; Martinčević, Ivana - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 80-90
choosing a bank, the extent to which branches and digital services are used, which affects customer satisfaction, loyalty, and … customer experience for quality assessment and what are the reasons why clients would leave the current bank and choose a … competing bank. The research results indicate that the availability of products and services is important to clients with …