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An Analysis of E-Commerce : E-Risk, Global Trade, and Cybercrime

Smith, Katherine Taken - 2014

E-commerce is extensively used in all types of business, including manufacturing companies, retail stores, and service firms. This paper reviews prior research, examines the origins of e-commerce, identifies e-risks, describes retail trade on the Internet, defines virtual business, identifies...

Persistent link: https://www.econbiz.de/10014212061

Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – A Global Exploratory Approach

Pop, Nicolae Al; Dabija, Dan-Cristian; Iorga, Ana Maria - 2015

A key challenge in the 21st century is identifying how to satisfy consumers’ needs in the best manner possible, whilst ensuring companies’ financial profitability. Scientists play a major role in achieving this goal, as research methods, techniques and tools have continuously evolved. In the...

Persistent link: https://www.econbiz.de/10014137113

Globalization and Culture a Study of Purchase Behavior

Danish, Muhammad; Azam, Rehan; Akbar, Suleman - 2012

The purpose of this research is to investigate that whether Globalization, culture and purchase behavior differ across … the three demographic factors (age, income and gender). Further study empirically substantiate that the globalization is … consumers who are young, having high income, and female are more inclined towards globalization, having western life style and …

Persistent link: https://www.econbiz.de/10014039939

Green Marketing- A Boon for Sustainable Development

Wandhe, Priyanka - 2019

Environmental issues have gained importance in business as well as in public life throughout the world. So in this scenario of global concern, corporate houses has taken green-marketing as a part of their strategy to promote products by employing environmental claims either about their...

Persistent link: https://www.econbiz.de/10012896956

Theoretical Insights on Integrated Reporting : Valuing the Financial, Social and Sustainability Disclosures

Camilleri, Mark Anthony - 2019

Organisations are increasingly disclosing financial and non-financial performance as they are becoming more accountable and transparent to the providers of capital and other interested parties. Most of them are clearly specifying their environmental, social and governance (ESG) content,...

Persistent link: https://www.econbiz.de/10012867812

The environmentalist movement in the world and environmental studies in the marketing literature

Öztürk, Bilge Nur - In: Journal of marketing and consumer behaviour in emerging … (2021) 1/12, pp. 37-54

Problems such as environmental pollution, the depletion of the ozone layer, the melting of glaciers due to global warming, the decline in clean resources and the extinction of some species have prompted people to consider the idea of a more sustainable world. In this process, humanity is going...

Persistent link: https://www.econbiz.de/10012666749

Implementation of green marketing concept through social media activities : a systematic literature review

Nabivi, Elnur - In: Journal of marketing and consumer behaviour in emerging … (2020) 2, pp. 55-67

The last century's industrial and technological development has led to the growth of environmental problems such as global warming, climate changes, water, air, and ground pollution. The awareness of modern consumers about these issues is growing, and companies respond by using "green marketing"...

Persistent link: https://www.econbiz.de/10012439493

Personality Traits and Sustainable Consumption

Ribeiro, Juliane de Almeida - 2017

Currently, environmental sustainability is the subject of many discussions, both in biology and ecology and also in economy. The results of these discussions are shown in international forums promoted by governments, programs of social and environmental responsibility carried out by companies,...

Persistent link: https://www.econbiz.de/10012966115

An Approach to Sustainable Development from Tourists’ Perspective. Empirical Evidence in Romania

Dabija, Dan-Cristian; Băbuţ, Raluca - 2013

Developing businesses in compliance with the principles of sustainability has been a tough challenge in our century. A planned, integrated and properly coordinated orientation towards environment protection, involvement in activities of society and local communities, supporting and streamlining...

Persistent link: https://www.econbiz.de/10014152501

Evaluating Sponsorship Through the Lens of the Resource-Based View : The Potential for Sustained Competitive Advantage

Jensen, Jonathan A.; Cobbs, Joe; Turner, Brian - 2018

The resource-based view (RBV) of the firm has become a prominent management theory to analyze firm resources as potential sources of competitive advantage. Theorists have suggested sponsorship of sport properties as one such resource, yet specific cases of sponsorship’s role in a firm’s...

Persistent link: https://www.econbiz.de/10014131650