Cover -- Email Marketing in a Digital World: The Basics and Beyond -- Contents -- Acknowledgments -- CHAPTER 1: Email Still Matters -- CHAPTER 2: You've Got Mail! A Trip Down Memory Lane -- CHAPTER 3: The Anatomy of an Email and Email Environments -- CHAPTER 4: The Metrics of Email Marketing --...

In the natural sciences, complex non-linear systems composed of large numbers of smaller subunits provide an opportunity to apply the tools of statistical mechanics and information theory. The principle of maximum entropy can usually provide shortcuts in the treatment of these complex systems....

A general information equilibrium model in the case of ideal information transfer is defined and then used to derive the relationship between supply (information destination) and demand (information source) with the price as the detector of information exchange between demand and supply. We...