, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …

setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or … point of view perfect competition is not always desirable. …

In this paper, we study how the presence of a news aggregator affects competition among (horizontally differentiated … newspapers, quality can increase or decrease depending on the sensitivity of advertising revenue to quality. …

failure in the industry. Advertising levels may be too low or too high, depending on the nuisance cost to viewers, the …

of circulation on advertising demand. Editors choose first the political position, then simultaneously cover prices and … advertising tariffs. We contribute to the literature on two-sided markets by endogenizing the political differentiation of …

We compare the advertising intensity and content of programming in a market with competing media platforms. With pay …-tv media platforms have two sources of revenues, advertising revenues and revenues from viewers. With free-to-air media … platforms receive all revenues from advertising. We show that if viewers strongly dislike advertising, the advertising intensity …

setup di®erentiated platforms compete in advertising and o®er consumers a service free of charge (such as a TV program) that … is ¯nanced through advertising. We show that advertising can exhibit the properties of a strategic substitute or … point of view perfect competition is not always desirable. …

setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or … point of view perfect competition is not always desirable. …

in the users' nuisance costs of advertising. As a general insight, I obtain that factors affecting competition in the … differentiated from the users' perspective but are homogenous for advertisers. I show that, although there is Bertrand competition … for advertisers, platforms obtain positive margins in the advertising market. In addition, platforms' profits can increase …

setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or … point of view perfect competition is not always desirable. …