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Abstract The protection of financial personal data has become a major concern for Internet users in the digital economy. This paper investigates whether the consumers’ use of non-bank payment instruments that preserve financial privacy from banks and relatives may increase their online...
Persistent link: https://www.econbiz.de/10014618882
A significant number of online ads served by publishers are actually never seen by Internet users. This results in ineffective branding campaigns and a considerable waste of money for advertisers. In reaction, more and more advertisers use technologies to measure the viewability of advertising...
Persistent link: https://www.econbiz.de/10012956175
Between 40% and 50% of online ads served by publishers are actually never seen by Internet users, resulting in ineffective branding campaigns and a considerable waste of money for advertisers. In reaction, more and more advertisers use technologies to measure the viewability of advertising...
Persistent link: https://www.econbiz.de/10014124817
This paper investigates the strategies of a data broker in selling information to one or to two competing firms that can price-discriminate consumers. The data broker can strategically choose any segment of the consumer demand (information structure) to sell to firms that implement third-degree...
Persistent link: https://www.econbiz.de/10011872135
We investigate the strategies of a data intermediary selling consumer information to firms for price discrimination purpose. We analyze how the mechanism through which the data intermediary sells information influences how much consumer information she will collect and sell to firms, and how...
Persistent link: https://www.econbiz.de/10012227647
A monopolist data intermediary collects consumer information that it strategically sells to competing firms in a product market for price discrimination purposes. The intermediary charges a price of information and chooses the optimal partition that maximizes the willingness to pay of firms for...
Persistent link: https://www.econbiz.de/10013169275
We analyze competition between data intermediaries collecting information on consumers, which they sell to firms for price discrimination purposes. We show that competition between data intermediaries benefits consumers by increasing competition between firms, and by reducing the amount of...
Persistent link: https://www.econbiz.de/10012658045
We build a model of competition between strategic data intermediaries collecting consumer information that they sell to firms competing in a product market. Each intermediary has access to exclusive information on a group of consumers and competes with other intermediaries on a common group of...
Persistent link: https://www.econbiz.de/10014476346
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