Enterobacter sakazakii, a pathogen that can be found in powdered infant milk formula, can cause adverse health effects on infants. Using Vickrey auction, this study examines parents' willingness to pay (WTP) for a quality assurance label on powdered infant milk formula. The influence of...

This article examines the business relationships in the cold chain used for exporting food to new markets in developing countries. The American Potato Trade Alliance, a cross‐network alliance that includes all levels of the value chain, is the subject of case study research involving...

Purpose – This paper sets out to investigate the factors affecting product class involvement for food. Factors affecting specific aspects of involvement are also to be explored. The aim is to determine the factors that affect involvement with food and sketch the profile of consumers more...

Using New Jersey as a case study, this article investigates the challenges faced by food retail stores. Policy recommendations proposed by industry representatives for improving the business climate are also presented. Although New Jersey‐specific, many of the issues discussed in the paper may...

We examine the effect of information framing on consumers' preferences for In-vitro (or lab grown) meat (IVM). Our choice experiment uses eight choice tasks that vary across five attributes: production method (IVM or conventional), carbon trust label, organic label, animal welfare label, and...

Misinformation can have a significant impact on consumers' willingness to pay (WTP) for foods. This study conducted in Italy aims to investigate the effects of misinformation and two types of refutation (tentative and enhanced) on consumers' WTP using a non-hypothetical experimental auction for...