Behavioral economics recognizes that mental models-intuitive sets of ideas about how things work-can bias an individual's perceptions of himself and the world. By representing an ascriptive category of people as unworthy, a mental model can foster unjust social exclusion of, for example, a race,...

"This book combines best practices and empirical research on social networking and other related technologies, emphasizing creative and innovative implementation across various disciplines"--Provided by publisher.