Defines and discusses the level of quick response implementation by fashion retailers, their understanding of quality response (QR) is explored and the processes for replenishments examined. This exploratory study, based on a survey of fashion retailers trading in the UK, revealed that...

Investigates changes in retail‐supply relations by drawing on empirical research into the retail‐supply chain for two product areas: women′s hosiery and bread. Discusses the implications of changes in retail‐supply relations for three specific, though interdependent, areas: the balance...

Uses two case studies to examine how changing market structures in food supply chains have affected the nature of collaboration between retailer and supplier. Looks at the implications for the nature of marketing as a management function and as an area of study. Concludes with a discussion of...

Centrally‐planned economies generally put little emphasis on the retail sector. The communist government in Poland, for example, worked with an “economy of shortages”, where demand for most goods was greater than supply and there was no incentive to develop an efficient distribution...

Purpose – The increase in international trade, the advances in technology, the growing importance of the emerging markets are the main factors that have contributed to the explosion of counterfeiting experienced in recent years, estimated to be valued at about 5-7 per cent of the world trade....

Purpose – The purpose of this paper is to investigate the competitive position of the company Inditex in the period 1990-2013 as a case study, identified by academics and professionals as a successful company. The analysis has focussed on the comparison of Inditex with its competitive...

Purpose – The purpose of this paper is to validate that young American experiencers perceive cashmere as the most luxurious animal fiber, to investigate if because expensive it is perceived as more luxurious (Veblen theory), to learn how they know about its intrinsic values, lastly to explore...

Purpose The purpose of this paper is to explore how tracking of products by the use of radio frequency identification (RFID) technology may describe customer behaviour in real-time. Design/methodology/approach The study was conducted as a field experiment, where a commercially available RFID...

Purpose The purpose of this paper is to analyse whether the adoption of e-commerce improves company business, innovation and operational performance and whether sales internationalisation might moderate this relationship. Design/methodology/approach The research is based on a survey within the...

Outlines a new approach for managing brands that brings the process into line with recent advances in the management of flatter, customer‐facing organizations. Argues that the traditional marketing and brand‐building approach, characterized by a narrow, product‐focussed selling...