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little or no effect of automated calls. We establish this finding in a large field experiment in a targeted, partisan get …
Persistent link: https://www.econbiz.de/10011565655
large-scale field experiment, with almost one million impressions of programmatic advertising, and a survey experiment. Our … reducing trust video aimed at attacking the credibility of populist politicians. Our field experiment shows that the latter … acquisition to account for our findings and provide additional predictions. In the survey experiment, both (unskippable) videos …
Persistent link: https://www.econbiz.de/10013255874
little or no effect of automated calls. We establish this finding in a large field experiment in a targeted, partisan get …
Persistent link: https://www.econbiz.de/10014126028
advertising in electoral races with more than two candidates with a large scale field experiment during an electoral campaign for …Negative advertising is frequent in electoral campaigns, despite its ambiguous effectiveness: negativity may reduce … mayor in Italy and a survey experiment in a fictitious mayoral campaign. In our field experiment, we find a strong, positive …
Persistent link: https://www.econbiz.de/10012154709
Persistent link: https://www.econbiz.de/10012226951
Persistent link: https://www.econbiz.de/10013260291
This paper characterizes the optimal advertising strategy of candidates in an election campaign, where groups of …
Persistent link: https://www.econbiz.de/10011576206
field experiment that we conducted during the 2013 Moscow mayoral election, we published a newspaper criticizing the …
Persistent link: https://www.econbiz.de/10012838381
campaigns. We implemented a survey experiment during the (mixed gender) electoral race for mayor in Milan (2011), and a field … experiment during the (same gender) electoral race for mayor in Cava de' Tirreni (2015). In both cases, a sample of eligible … consisted of a bundle of advertising tools (videos, texts, slogans). In Cava de' Tirreni, we implemented a large scale door …
Persistent link: https://www.econbiz.de/10012992438
campaigns. We implemented a survey experiment during the (mixed gender) electoral race for mayor in Milan (2011), and a field … experiment during the (same gender) electoral race for mayor in Cava de' Tirreni (2015). In both cases, a sample of eligible … consisted of a bundle of advertising tools (videos, texts, slogans). In Cava de' Tirreni, we implemented a large scale door …
Persistent link: https://www.econbiz.de/10012992747