The road to successful transformation and development of Huawei -- Product innovation model and decision management -- The choice of corporate globalization Strategy -- Build a powerful international marketing & sales team -- Business model design and application.

Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers,...