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The linkage between strategy and communication for innovation
Pfeffermann, Nicole; Hülsmann, Michael - In: Strategies and communications for innovations : an …, (pp. 185-192). 2011
Persistent link: https://www.econbiz.de/10008987465
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Strategic orientations in management literature : three approaches to understanding the interaction between market, technology, entrepreneurial and learning orientations
Hakala, Henri - In: International journal of management reviews : IJMR 13 (2011) 2, pp. 199-217
Persistent link: https://www.econbiz.de/10009230214
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Strategy orientation analysis in the mobile phone case business
Isoherranen, Ville; Kess, Pekka - In: Modern economy 2 (2011) 3, pp. 395-402
Persistent link: https://www.econbiz.de/10009532409
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Speed leaders and quality champions : analyzing the effect of market orientation and technology orientation alignment on new product innovation
Leng, Zongyang; Liu, Zhiying; Tan, Min; Pang, Jiangang - In: Management decision : MD 53 (2015) 6, pp. 1247-1267
Persistent link: https://www.econbiz.de/10011332961
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Constituents of radical innovation : exploring the role of strategic orientations and market uncertainty
Sainio, Liisa-Maija; Ritala, Paavo; … - In: Technovation : the international journal of … 32 (2012) 11, pp. 591-599
Persistent link: https://www.econbiz.de/10009665516
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Innovation communication as an integrative management capability in digital innovation ecosystems
Pfeffermann, Nicole - In: Strategy and communication for innovation, (pp. 241-269). 2013
Persistent link: https://www.econbiz.de/10010246333
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A value cocreation strategy model for improving product development performance
Hsu, Yen - In: The journal of business & industrial marketing 31 (2016) 5, pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
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How to bring innovation into a conservative market?
Sedysheva, Maritana - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10011478620
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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
Brem, Alexander (contributor) - 2015
Persistent link: https://www.econbiz.de/10011296426