Peterburgsky, Stanley - In: Review of Behavioral Finance 9 (2017) 3, pp. 262-277
Purpose The purpose of this paper is to investigate whether investors prefer stocks with more linguistically fluent tickers (MAK, SOM) to those with less linguistically fluent tickers (WQH, JZU) in an experimental setting. Design/methodology/approach The author conducts an experiment in which a...