In the 1930s, two men in different parts of the United States began businesses that would eventually come to dominate the global snack food market. The combined companies became Frito-Lay and were acquired by PepsiCo in 1965. This case explores the recent entry of Frito-Lay into the Chinese...

Cafeacute; Britt Coffee is a gourmet coffee producer located in Costa Rica. The Company grows, processes, and sells coffee to wholesale and retail customers throughout the world. The Company has been able to leverage the success of Costa Rica as a popular tourist destination to introduce its...

This paper is an exploratory investigation into the cultural classification of Myanmar (Burmese) culture using the Hofstede-Bond typology. Myanmar was not included in the original or subsequent Hofstede studies, and no empirical data are found in the literature concerning the cultural...

This article discusses the ability of the change agent, or OD practitioner to use intervention techniques across different cultures. It is proposed that a contingency approach must be employed in prescribing the appropriate technique, and that certain cultural typologies are helpful in deciding...