Similar Search Results

Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz

Warwitz, Claudius - 2016

Persistent link: https://www.econbiz.de/10011459873

The Incidence of Cash for Clunkers : An Analysis of the 2009 Car Scrappage Scheme in Germany

Kaul, Ashok - 2012

Governments all over the world have invested tens of billions of dollars in car scrappage programs to fuel the economy in 2009. We investigate the German case using a unique micro transaction dataset covering the years 2007 to 2010. Our focus is on the incidence of the subsidy, i.e., we ask how...

Persistent link: https://www.econbiz.de/10013108075

An Econometric Analysis of the Determinants of Passenger Vehicle Sales in Germany

Zeng, Yu - 2018

number of employees. This paper focuses on the determinants of automobile demand in Germany from 2008 to 2016. We apply …-sized vehicles pay less attention to fuel consumption. Most of the consumers in Germany are not considering vehicle emissions in …

Persistent link: https://www.econbiz.de/10012912152

Impact of Service Station Networks on Purchase Decisions of Alternative-Fuel Vehicles

Hermeling, Claudia - 2015

conducted as a CAPI survey with about 600 interviews of potential car buyers in Germany and estimate the coefficients of a …

Persistent link: https://www.econbiz.de/10012707457

The incidence of cash for clunkers : an analysis of the 2009 car scrappage scheme in Germany

Kaul, Ashok; Pfeifer, Gregor; Witte, Stefan - 2012

Persistent link: https://www.econbiz.de/10009740927

There's no Place Like Home: A Strategic Framework to Overcome Liability of Foreignness in the German Car Market

Sofka, Wolfgang; Zimmermann, Jörg - 2005

Germany through firm-specific advantages. Still, some face significant challenges. A submarket analysis shows that home market … advantages are more deeply rooted in the Western part of Germany and that foreign competitors find a more accessible competitive … environment in Eastern Germany. Therefore, East Germany is a superior platform for deploying effective and efficient …

Persistent link: https://www.econbiz.de/10010297496

The value of descriptive analytics : evidence from online retailers

Berman, Ron; Israeli, Ayelet - 2020

Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an increase of 4%–10% in...

Persistent link: https://www.econbiz.de/10012511718

Revolutionised technologies for marketing : theoretical review with focus on artificial intelligence

Peyravi, Bahman; Nekrošienė, Julija; Lobanova, Liudmila - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 827-834

Information technology and its implications have shown significant developments in the last decades. The internet revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of personalisation, marketing automation, neuromarketing,...

Persistent link: https://www.econbiz.de/10012503258

Investigating the nexus between artificial intelligence and machine learning technologies in the case of Indian services industry

Ullal, Mithun S.; Nayak, Pushparaj M.; Dais, Ren Trevor; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 2, pp. 323-333

The future in the services industry belongs to Artificial Intelligence (AI) driven machines, which is a major source of worry for the job market in India. Over 50% of India's GDP constitutes services, and it is a major source of employment for the skilled manpower of India. The research measures...

Persistent link: https://www.econbiz.de/10014246853

Achieving useful data analytics for marketing : discrepancies in information quality for producers and users of information

Morales-Serazzi, Manuel; González-Benito, Óscar; … - In: Business research quarterly : BRQ 26 (2023) 3, pp. 196-215

This study proposes as a key cause of the high failure rates in the implementation of analytical projects for marketing decisions, the discrepancy in the information quality (DIQ) perceived between producers (information technology [IT]) and users (marketing) of knowledge. Given that the DIQ...

Persistent link: https://www.econbiz.de/10014331517