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Globalization has provided many companies with new opportunities for growth and efficiency. This requires them to operate successfully across cultural and social borders. These can be stumbling blocks to internationalization and have been found to cause frequent errors and delays for...
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Germany through firm-specific advantages. Still, some face significant challenges. A submarket analysis shows that home market … advantages are more deeply rooted in the Western part of Germany and that foreign competitors find a more accessible competitive … environment in Eastern Germany. Therefore, East Germany is a superior platform for deploying effective and efficient …
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