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The Role of Visual Attention in the Managerial Judgment of Balanced-Scorecard Performance Evaluation : Insights from Using an Eye-Tracking Device

Chen, Yasheng - 2016

evaluations. Using the Locarna eye tracker to establish the amount of time managers spent focused on visual cues, we found that … managers who look more at strategically-linked performance measures are more likely to make decisions consistent with the … achievement of their subordinates' strategic objectives. When aware of strategy, managers focused more on strategically …

Persistent link: https://www.econbiz.de/10013008341

Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page

Šola, Hedda Martina; Mikac, Mirta; Rončević, Ivana - In: Journal of innovation & knowledge : JIK 7 (2022) 1, pp. 1-9

As one of the fastest growing social media networks, Facebook is used daily by 7.91 billion users. Despite its worldwide influence, the cognitive perception of this social network has not been fully understood or researched. The current study examines human behavior when viewing Facebook pages...

Persistent link: https://www.econbiz.de/10013166612

Farben und Farbkombinationen im Reporting zielgerichtet einsetzen

Heering, Felicitas; Hupfer, Garlef - 2020

Persistent link: https://www.econbiz.de/10012653230

Impacting the Sensory Experience of Products : Experimental Studies on Perceived Quality

Cowen-Elstner, Christine - 2018

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and...

Persistent link: https://www.econbiz.de/10012396219

Target search in product displays: a visual crowding perspective

Scekic, Ana; Atalay, Selin; Yang, Cathy L.; Ebbes, Peter - 2020

Consumers often arrive at the point of purchase with a particular product to purchase in mind and must search for this target product in the product display. Drawing on visual crowding theory, we suggest that an individual's ability to find a target product in a display varies according to the...

Persistent link: https://www.econbiz.de/10012295407