Won Jeong, So; Stoel, Leslie; Chung, Jae‐Eun - In: International Journal of Retail & Distribution Management 40 (2012) 6, pp. 471-487
Purpose – Retail success in China for dietary supplement products requires knowledge of the importance consumers place … store type importance and product country of origin (China versus USA). To test the proposed hypotheses, MANCOVA was … sell a broader and potentially more profitable range of goods. In China, the demand for DS and other health …