Classic models of reputation consider an agent taking costly actions to affect a single, homogeneous audience’s beliefs about his ability, preferences or other characteristic. However, in many economic settings, agents must maintain a reputation with multiple parties with diverse interests. In...

When an agent faces audiences with heterogeneous preferences, it is non-trivial to determine what a “good” reputation means, and the return to reputation can be a non-monotonic function. We illustrate this through standard IO examples, and discuss some implications for reputation-building in...