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DITTO for Gen Z : a framework...
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Brand management
9
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9
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Pichler, Shaun
59
Kohli, Chiranjeev
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Varma, Arup
25
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16
Suri, Rajneesh
16
Thomas, Sunil
13
Beenen, Gerard
9
Budhwar, Pawan S.
9
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7
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5
Chen, Steven
5
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4
Michel, Jesse S.
4
Yu, Andrew
4
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Dass, Mayukh
3
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Business horizons
12
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9
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7
Journal of advertising research
5
Journal of marketing education : JME
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Journal of vocational behavior
5
The international journal of human resource management
5
Equality, Diversity and Inclusion: An International Journal
4
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3
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2
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2
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Operations research, Management science : OR MS ; the international literature digest
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The Oxford handbook of human resource management
2
Thunderbird international business review
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1
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1
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1
Going global: implementing international business operations
1
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of cross cultural management : CCM
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1
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Journal of Business Ethics
1
Journal of Consumer Marketing
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Journal of Management Development
1
Journal of Occupational and Organizational Psychology
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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OLC EcoSci
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Other ZBW resources
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Textbooks for the YouTube generation? : a case study on the shift from text to video
Granitz, Neil
;
Kohli, Chiranjeev
;
Lancellotti, Matthew P.
- In:
Journal of education for business
96
(
2021
)
5
,
pp. 299-307
Persistent link: https://www.econbiz.de/10012584529
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2
Death bells? : branding in the age of smartphones and AI
Kohli, Chiranjeev
;
Ebrahimi, Mahdi
;
Granitz, Neil
- In:
The journal of business strategy
44
(
2023
)
6
,
pp. 399-405
Persistent link: https://www.econbiz.de/10014468414
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3
A brand is forever! : a framework for revitalizing declining and dead brands
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Business horizons
52
(
2009
)
4
,
pp. 377-386
Persistent link: https://www.econbiz.de/10003865702
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4
The effects of perceived scarcity on consumers' processing of price information
Suri, Rajneesh
;
Kohli, Chiranjeev
;
Monroe, Kent B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 89-100
Persistent link: https://www.econbiz.de/10003485146
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5
The price is right? : guidelines for pricing to enhance profitability
Kohli, Chiranjeev
;
Suri, Rajneesh
- In:
Business horizons
54
(
2011
)
6
,
pp. 563-573
Persistent link: https://www.econbiz.de/10009381878
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6
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
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7
What really makes a promotional campaign succeed on a crowdfunding platform? : guilt, utilitarian products, emotional messaging, and fewer but meaningful rewards drive donations
Chen, Steven
;
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10011486076
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8
Will social media kill branding?
Kohli, Chiranjeev
;
Suri, Rajneesh
;
Kapoor, Anuj
- In:
Business horizons
58
(
2015
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10010476152
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9
Why pays the price for loyalty? : the role of self-consciousness
Long Tolbert, Sylvia
;
Kohli, Chiranjeev
;
Suri, Rajneesh
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 349-361
Persistent link: https://www.econbiz.de/10010422952
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10
Brand equitiy : leveraging brands in international markets
Broyles, S. Allen
;
Thomas, Sunil
;
Kohli, Chiranjeev
; …
-
2011
Persistent link: https://www.econbiz.de/10009232316
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