-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making … the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the …

decision-making in every industry. As Joseph Fuller, a professor of management practice at Harvard Business School, said …." Implicitly, decision-making capabilities are incorporated into their products; consequently, ethical concerns also gain … importance. This paper presents some of the most critical issues of using AI in everyday decision-making. Starting from the three …