The media industry has undergone a fundamental shift over the last decade as new online distribution channels have proliferated in an unprecedented manner. Although mobile devices have experienced rapid adoption among consumers, their effect on consumer behavior and their subsequent implications...

Nowadays the smartphone industry becomes one of the most lucrative as well as fast-growing businesses, examining the impact on mobile game business of in China. The mobile game industry is growing fast and become the daily activities for mobile users. Due to rapid diffusion of mobile phones all...

In this paper was shown how is possible to build relationship with customers by using mobile devices. There was discussed the various tools and the benefits arising from their use. The author shows examples of the use of mobile devices in building strong and profitable relationships with...