Notes that the risk of cannibalization is a very real threat for many new product launches and that the risk becomes …, since line extension is by far the most common branding strategy for new products, it is important that managers develop … and examines three techniques which managers might use to measure it. Tests gains loss analysis, duplication of purchase …

This paper provides an exploratory examination of the purchasing patterns, selection procedures and risk … impact of female consumer risk reduction strategies (RRSs) on this process. These issues are explored by considering female … consumer buyer behaviour in relation to joint purchase decisions regarding “high‐involvement and high‐risk” household products …

Purpose – The purpose of this study is to examine the nature of regional macroeconomic risk by examining the trade … effect of reducing risk in the region. If MNEs aim to reduce their risk exposure, they must first deepen their commitment to … the regional market. Originality/value – This paper enriches current understanding of the changing nature of regional risk …

The focus of this research was on exploring how entrepreneurs think about risk and deal with it in the strategy … formation process. Suggests that risk taking is related to several factors: innate personality traits; learning; experience of …’s perceptions of risk, and capacity to bear risk, evolved over time. The main proposal of this exploratory study is that risk taking …

provide guidelines for the developments in strategic management, relationship marketing and risk management.  …

Most people agree that preparing for the future is necessary to excel, but doing it effectively is difficult. All risk … strategic settings as it may lead to less informed decision making. We also believe that strategic risk analysis can hardly be … performed well without matching risk management actions to the organization’s characteristics. We therefore present a new …

/methodology/approach – The paper is based on a literature review of cooperation, risk and trust. The emergent themes from the literature review … its ability to enhance group effectiveness and increase performance. The emergent elements of trust and risk provide a … informs us that trust has the potential to reduce risk and increase cooperation. Practical implications – This research …

Purpose – This paper aims to analyse the risk and return trade‐off in the film industry, and to explain the managerial …

The value of a company is a function of many variables. Costs are of special importance since managers can influence … costs. Success at cost management has a phenomenal effect on value because of the relationships between costs, business risk …, financial risk, and valuation. These relationships are non‐linear. Consequently, success in cost management yields amplified …

. Examines the links between the firm and its environment, strategy and risk taking. Identifies the essential elements and argues …