Purpose: This study aims to simultaneously examine the interrelated influence of antecedents involved in developing fast-food restaurant customer loyalty. A conceptual model which incorporates service quality attributes, price fairness, customer satisfaction, brand image and trust and the...

Purpose: The hospitality industry experienced an unanticipated challenge from the COVID-19 pandemic. However, research in this area is scarce. Accordingly, this study aims to unfold a three-angled research agenda to intensify the knowledge advancement in the hospitality sector. It proposes a...

Purpose: This paper aims to identify factors that influence customers' panic buying behavior during the COVID-19 pandemic. Design/methodology/approach: A self-administered questionnaire was distributed to 357 participants in...

Purpose: This study aims to analyze how various contingencies within the contingency theory influence the entrepreneurial orientation (EO) elements and performance of retail franchisees in a South Pacific Island nation. ...

Government run hospitals in Fiji are not well equipped in terms of facilities, specialist doctors, nurses and various specialised medical supplies. For government-run hospitals in Fiji, the real measure of success is that of patient satisfaction delivered across all areas of hospitals and...

While prior research confirms a positive relationship between organizational capabilities and performance in more developed and emerging economies, this research investigates technology and marketing capabilities in enterprises operating in a highly constrained economic context. Additionally,...

Purpose: This study defines a three-angled research plan to intensify the knowledge and development undergoing in the retail sector. It proposes a theoretical framework of the customer journey to explain the customers' intent to adopt artificial intelligence (AI) and machine learning (ML) as a...

Purpose: The purpose of this paper is to examine the relationships and influences of change enablers for social enterprises in organizations undergoing cultural change. Design/methodology/approach: Data were collected through a survey of social enterprises in two Pacific Island nations, and...