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Inference Not Reference : The Price Image Heuristic as an Alternative to Reference Price Theories
Hamilton, Ryan - 2019
Reference price theories have dominated research into how consumers evaluate prices and make price-based choices. Given the widespread acceptance of reference price theories, it is notable that so little consideration has been given to what happens when the central assumption of these theories...
Persistent link: https://www.econbiz.de/10012863546
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A parallel between two classes of pricing problems in transportation and marketing
Heilporn, Géraldine; Labbé, Martine; Marcotte, Patrice; … - In: Journal of revenue and pricing management 9 (2010) 1/2, pp. 110-125
Persistent link: https://www.econbiz.de/10003972921
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The durability of information, market efficiency and the size of firms : search with repeated transactions
Fishman, Arthur; Rob, Rafael - 1991
Persistent link: https://www.econbiz.de/10000829065
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Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S. - 1964
Persistent link: https://www.econbiz.de/10000594588
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Pricing of prescription drugs and its impact on physicians' choice behavior
Chen, Miao-sheng; Shih, Yu-ti - In: Health care management science 11 (2008) 3, pp. 288-295
Persistent link: https://www.econbiz.de/10003766629
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Nonlinear pricing
Iyengar, Radha; Gupta, Sunil - In: Handbook of pricing research in marketing, (pp. 355-383). 2009
Persistent link: https://www.econbiz.de/10003819745
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Impact of customer knowledge heterogeneity on bundling strategy
Basu, Amiya; Vitharana, Padmal - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 792-801
Persistent link: https://www.econbiz.de/10003885076
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Specifying price judgements with range-frequency theory in models of brand choice
Niedrich, Ronald W.; Weathers, Danny; Hill, Rufus Carter; … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 693-702
Persistent link: https://www.econbiz.de/10003896379