The authors reflect on the trends that inspired the 8th International Conference on Marketing and Development and some overarching sentiments that emerged during the conference. Trends indicate that globalization and transformation continue and are inextricably connected to marketing and...

Success in new product development (NPD) depends, among other things, on how the NPD process is organized. Key issues are strategy and planning, internal information flow and communication, and external communication with suppliers. Recent work proposes that companies can take advantage of...

This research assessed the effectiveness of online assignments in principles of macroeconomics classes. Students were divided into two groups where the first was required to submit online assignments (treatment) while the other was not (control). Standardized examinations were used as Pretest...

The study investigates factors that effect E-commerce adoption rate by Small and Medium-sized Enterprises (SMEs) in Thailand. Based on Rogers’ Innovation Diffusion theoretical framework, five perceived characteristics of innovation are considered as factors affect E-commerce adoption rate....

Understanding what attributes are sought by casino visitors during their visit to a casino can enable casino operators to enhance the quality of service elements. This study assessed the important casino attributes that casino visitors seek when visiting a casino. The study also seek to identify...

Oman traditionally was characterized by a dichotomy between the economic systems of the coast and interior, evident in the spatial market structure and the role of markets in the urban settlements. Muscat was the point of attachment of the coastal system to the Indian Ocean trade network. The...

Arab cities in the Gulf have changed rapidly and massively within a very short period. Historically, their economies were based on trade, and they have always been cosmopolitan, maintaining a delicate balance between inclusion and exclusion of various ethnic and religious groups. In the post-oil...

Purpose: This research examines the effects of University Social Responsibility (USR) on the brand image of private universities in Thailand. Brand image is important for entry into the consideration set as prospective students evaluate options for university study. USR activities may be...

Educational services are becoming increasingly internationalized, but little research has been done on country of origin effects on student expectations toward such services. This study investigates country image associated with service expectations toward international programs in business...

This paper introduces the special issue on Asian management style. This issue has gotten much attention, but nevertheless is not very well defined. There is substantial debate about whether characteristics of management style are inherent in Asian cultures, or are adaptations to conditions in...