Cunningham, Charles; Deal, Ken; Chen, Yvonne - In: The Patient: Patient-Centered Outcomes Research 3 (2010) 4, pp. 257-273
Conjoint analysis (CA) has emerged as an important approach to the assessment of health service preferences. This article examines Adaptive Choice-Based Conjoint Analysis (ACBC) and reviews available evidence comparing ACBC with conventional approaches to CA. ACBC surveys more closely...