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The pharmaceutical industry discovers, develops, produces, and markets drugs or pharmaceutical drugs for use as medications to be administered (or self-administered) to patients, with the aim to cure them, vaccinate them, or alleviate the symptoms. Pharmaceutical companies may deal in generic or...
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expectations of future profits which, in turn, depend on the nature of competition within the market. In this paper we estimate a … by potential entrants, fixed costs faced by incumbent producers, and the toughness of short-run price competition are all …
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nature of strategic competition affects financial outcomes differentially. Using the competitive strategy measure (CSM), we … (complements) and the efficacy is a decreasing function of the degree of the industry competition. The relative competitive … marketing spending. By bifurcating the nature of strategic competition into strategic substitutes and complements, we …
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