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Pricing decisions for substitutable products in a two-echelon supply chain with firms' different channel powers
Zhao, Jing; Wei, Jie; Li, Yongjian - In: International journal of production economics 153 (2014), pp. 243-252
Persistent link: https://www.econbiz.de/10010385214
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Pricing decisions for substitutable products with horizontal and vertical competition in fuzzy environments
Wei, Jie; Zhao, Jing - In: Evolutionary algorithms for supply chain management, (pp. 505-528). 2016
Persistent link: https://www.econbiz.de/10011518729
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"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette; Cruthirds, Kevin W.; Wang, Yong Jian - In: Journal of advertising research 54 (2014) 3, pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
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Pricing and remanufacturing decisions in two competing supply chains
Wei, Jie; Zhao, Jing - In: International journal of production research 53 (2015) 1, pp. 258-278
Persistent link: https://www.econbiz.de/10010493927
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Pricing and collecting decisions in a closed-loop supply chain with symmetric and asymmetric information
Wei, Jie; Govindan, Kannan; Li, Yongjian; Zhao, Jing - In: Computers & operations research : and their … 54 (2015), pp. 257-265
Persistent link: https://www.econbiz.de/10010494829
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Superstitious beliefs in consumer evaluation of brand logos : implications for corporate branding strategy
Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael; … - In: European journal of marketing : EJM 46 (2012) 5, pp. 712-732
Persistent link: https://www.econbiz.de/10009567636
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Pricing decisions for substituable products with a common retailer in fuzzy environments
Zhao, Jing; Tang, Wansheng; Zhao, Ruiqing; Wei, Jie - In: European journal of operational research : EJOR 216 (2012) 2, pp. 409-419
Persistent link: https://www.econbiz.de/10009387414
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Pricing decision for substitutable products with retail competition in a fuzzy environment
Zhao, Jing; Tang, Wansheng; Wei, Jie - In: International journal of production economics 135 (2011) 1, pp. 144-153
Persistent link: https://www.econbiz.de/10009389099
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A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.; Wang, Valerie Lynette; Wang, Yong Jian - In: Marketing intelligence & planning 30 (2012) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
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Pricing decisions for complementary products with firms' different market powers
Wei, Jie; Zhao, Jing; Li, Yongjian - In: European journal of operational research : EJOR 224 (2013) 3, pp. 507-519
Persistent link: https://www.econbiz.de/10009683766