Chapter 1: Innovation: engine of economic growth (and employment) -- Chapter 2: The technological revolution: The rise of machines -- Chapter 3: The technological revolution: professions at risk and new jobs -- Chapter 4: Constraints to economic growth: Sustainability, happiness and other issues...

Extending a brand beyond its original product category is a major strategy for long-term profitability. A brand owner can internalize the development of the extension product, or license the brand to an external partner in order to exploit the licensee’s better capabilities and higher...