This study focuses on customers' level of satisfaction in the hotel industry. In this case, the level of satisfaction represents an index that links customers' satisfaction with the firm's effort to offer not only effective accommodation services, but other services as well. Under these...

This paper emphasizes a study on the relevance of the basic attributes, according to consumers, of public services supply in Focșani, using the results of practical – theoretical research done with Serqual model. It is extremely important that in the case of supplying public services of...

A PESTE analysis[1] is a view over the external environment of a company, business or an economical sector, and it plays an important part in the resource management and in a future decision making process. PESTE analysis places emphasis on the impact of each factor. At international level,...

SEI (computerized educational system) governmental program, initiated in 2001, is a national approach whose objective is to computerize the education system by giving schools the necessary equipment, by designing a large number of software for the interaction student-contents of subjects taught,...

The aim of this paper is to emphasize that part of tourist activity which we interact with the most often. It is the service we use more and more, a package of services we dream of and buy without knowing what actually lies behind the advertisement on an Internet site. This e-tourism, developed...

This article is a study focusing on an important area of appliances we inevitably use almost daily and which has a tendency of renewal, diversification and quality improvement – that is the television set. There is a discrepancy between the quality of the products on the market and the one...

The extension of the European Union represents a huge opportunity for the companies, but in an equal measure it is a real challenge, namely the one to face competition with European enterprises. Quality stands for a constituent part of the competitiveness but the extension of the European Union...

This article aims at emphasizing the level of institutional ethics for the needs of an organization, which is the consumers' protection. By the means of this marketing research which has as a starting point the Fishbein-Rosenberg model, we wish to point out the importance of the main attributes...

This paper is based on the positioning concept as it was established in 1972 by Al Ries and Jack Trout as being “a tangible good, a service, a company, an organism or even a person. Positioning does not mean what one does with the product but especially what the product represents according to...