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Advertising contribution to a firm's profit : theory and evidence from the airline industry in the United States
Shi, Lei - In: Journal of promotion management : JPM 18 (2012) 2, pp. 209-235
Persistent link: https://www.econbiz.de/10009560049
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On branding in the Western world with figurative content factors : a case of established versus non-established brands
Shi, Lei - In: Journal of promotion management : JPM 20 (2014) 3, pp. 358-371
Persistent link: https://www.econbiz.de/10010399899
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Advertising-operations interaction effect on promotion success in the United States during the early stage of a retailing innovation
Shi, Lei - In: Journal of promotion management : JPM 22 (2016) 6, pp. 918-931
Persistent link: https://www.econbiz.de/10011632083
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Conceptualizing the roles of founder personality traits in startups' construction of brand identity
Shi, Lei - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10012179013
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Moving to Shanghai : the massive internal migration to the first Chinese megacity (1927-1937)
Shi, Lei - 2015
Persistent link: https://www.econbiz.de/10011759147
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Consumption-based CAPM with belief heterogeneity
Shi, Lei - In: Journal of economic dynamics & control 65 (2016), pp. 30-46
Persistent link: https://www.econbiz.de/10011708306
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Single machine scheduling with forbidden intervals and job delivery times
Yuan, Jinjiang; Shi, Lei; Ou, Jinwen - In: Asia Pacific journal of operational research : APJOR 25 (2008) 3, pp. 317-325
Persistent link: https://www.econbiz.de/10003765903
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Differences in opinion and risk premium
He, Xue-zhong; Shi, Lei - 2010
Persistent link: https://www.econbiz.de/10008662189
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Heterogeneity, bounded rationality and market dysfunctionality
He, Xue-zhong; Shi, Lei - 2008
Persistent link: https://www.econbiz.de/10003857147