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Consumer involvement as a covariant effect in rethinking the affective-cognitive relationship in advertising effectiveness

Vera, Jorge; Espinosa, Marco - In: Journal of business economics and management 20 (2019) 2, pp. 208-224

The relationship between advertising effectiveness and behavioural intentions is assessed when involvement with the … product is introduced as a direct covariant effect, rather than as a moderator. Advertising effectiveness is assessed through … attitude towards the ad and advertising cognition. Advertising media type combined with age is tested as a moderating variable …

Persistent link: https://www.econbiz.de/10012175677

The impact of guilt and shame in charity advertising : the role of self-construal

Xu, Jie - In: Journal of philanthropy and marketing 27 (2022) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10013093300

How preexisting beliefs and message involvement drive charitable donations : an integrated model

Van Steenburg, Eric; Spears, Nancy - In: European journal of marketing 56 (2022) 1, pp. 209-251

Persistent link: https://www.econbiz.de/10012798648

Generous charity to preserve green image? : exploring linkage between strategic donations and environmental misconduct

Wu, Bao; Jin, Chenfei; Monfort, Abel; Hua, Danni - In: Journal of business research : JBR 131 (2021), pp. 839-850

Persistent link: https://www.econbiz.de/10012545021

Examining the impact of differing guilt advertising appeals among the Generation Z cohort

Conlin, Ronald; Bauer, Steven - In: International review on public and non-profit marketing 19 (2022) 2, pp. 289-308

Persistent link: https://www.econbiz.de/10013268072

Facial expressions of beneficiaries and donation intentions of potential donors : effects of the number of beneficiaries in charity advertising

Li, Meng-Ran; Yin, Cheng-Yue - In: Journal of retailing and consumer services 66 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013209665

COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent

Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of advertising 50 (2021) 3, pp. 290-298

Persistent link: https://www.econbiz.de/10012607901

Charity advertising : congruence between political orientation and cause of need

Lee, Younghwa; Seo, Joon Yong; Yoon, Sukki - In: International journal of advertising : the review of … 39 (2020) 7, pp. 943-962

Persistent link: https://www.econbiz.de/10012395588

The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy

Bae, Mikyeung - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 177-209

Persistent link: https://www.econbiz.de/10012385183

The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising

Septianto, Felix; Tjiptono, Fandy - In: Journal of retailing and consumer services 50 (2019), pp. 189-198

Persistent link: https://www.econbiz.de/10012114153