Du, Fei; Yang, Feng; Liang, Liang; Yang, Mingming - In: International Journal of Contemporary Hospitality Management 28 (2016) 1, pp. 136-155
Purpose This study aims to analyze the tradeoff between two potential marketing strategies for service providers, namely, market segmentation on the basis of reservation lead time and cooperation with third parties. Design/methodology/approach This paper proposes an optimization model to...