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competition in the market of the advertisers' products may decrease the accuracy of the media outlet's reports. …
Persistent link: https://www.econbiz.de/10011737124
contents upon which advertisers are likely to share similar preferences; ii) In advertising industries characterized by high … correlation in products' qualities, an increase in the degree of competition may translate into a lower accuracy of news reports …; iii) A sufficiently high degree of competition in the market for news drives out commercial media bias. …
Persistent link: https://www.econbiz.de/10011737150
setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or … point of view perfect competition is not always desirable. …
Persistent link: https://www.econbiz.de/10010365882
setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or … point of view perfect competition is not always desirable. …
Persistent link: https://www.econbiz.de/10010439376
Television advertising levels in Europe are regulated according to the "Audiovisual Service Media Directive" where …. The present model evaluates the effects of symmetric and asymmetric regulation of ad levels on competition for viewers and … advertising cap, regulation can be profit-increasing for both channels. If the public broadcaster is more strictly regulated, this …
Persistent link: https://www.econbiz.de/10009411107
competition "either or both." A central result is that platform ownership does not affect advertising levels, despite nontrivial …This paper develops a fairly general model of platform competition in media markets allowing viewers to use multiple … platforms. This leads to a new form of competition between platforms, in which they do not steal viewers from each other, but …
Persistent link: https://www.econbiz.de/10010339953
in the users' nuisance costs of advertising. As a general insight, we obtain that factors affecting competition in the … differentiated from the users' perspective but are homogenous for advertisers. We show that, although there is Bertrand competition … for advertisers, platforms obtain positive margins in the advertising market. In addition, platforms' profits can increase …
Persistent link: https://www.econbiz.de/10013124460
We develop a model of advertising markets in an environment where consumers may switch (or “multi-home”) across … limited set of publishers, reducing the effective demand for advertising and thus depressing prices. As the share of switching …
Persistent link: https://www.econbiz.de/10013007804
Targeted advertising can benefit consumers through lower prices for access to websites, Yet, if consumers dislike that … websites collect their personal information, their welfare may go down. We study competition for consumers between websites … that can show targeted advertisements. We find that more targeting increases competition and reduces the websites' profits …
Persistent link: https://www.econbiz.de/10012967414
capacity-constrained (creating competition between outlets on the advertising-side of the industry). Even in these cases …This paper examines the impact of targeting technology on competition between local and general outlets. In the absence … for advertising but also allows it to more efficiently allocate scarce advertising space. In a baseline case, we …
Persistent link: https://www.econbiz.de/10014199164