The consumers play an important role in the protection of environment by their choices when they purchase products. Consequently, with a view to manufacture products with minimum impact on environment as well as to influence the conduct of consumers and improve the ecological performance of...

In this article the authors propose an extended method for assessing foreign trade, which is capitalized on in the analysis of foreign trade/external marketing, under the influence of two of the most difficult recession of the Romanian economy, placed in the last interwar decade and in the first...

The paper underlines part of the value of the research based on survey results conducted on SMEs in Romania, in 2007-2008, within the national research project IDEAS 856 "Increasing the competitiveness of SMEs in Romania by implementing a model evaluation and improvement of their performance in...

In modern economies services are dominant. As the role of services is increasing, the difference between goods and services is vanishing, but most of our economics and business knowledge is developed from a manufacturing perspective which is no more satisfactory in the new service economy...

The issues of consumer rights and consumer welfare are increasingly important, especially in the current economic climate in which the ability to make informed choices represents a real advantage in consumers’ daily life. In order to make their purchases with confidence, both in their country...