Faulkner, Margaret; Truong, Oanh; Romaniuk, Jenni - In: Journal of Product & Brand Management 23 (2014) 7, pp. 554-571
Purpose – The purpose of this research is to analyze brand competition in China using the Duplication of Purchase (DoP …), as well as over multiple years. Brands in China share customers with other brands in line with the market share of the … purchase occurs in China. Practical implications – DoP can be applied across a wide range of categories in China to understand …