Priyadarshi, Rahul; Routroy, Srikanta; Kant, Girish - In: Journal of Business & Industrial Marketing 37 (2021) 3, pp. 529-548
Purpose: The purpose of this study is to analyze the post-harvest supply chain enablers (PHSCEs) for vertical integration to enhance rural employability, farmer profitability and rural produce marketability (i.e. market prospects) in the post-harvest supply chain (PHSC). The impact of vertical...