satisfaction is necessary when looked from marketing eyes in the era of competition. This study focuses on students satisfaction in …Students are dynamic and can be considered as consumers and product both looking from different angles. Their …

relationships between the following variables: service quality, students' satisfaction, and word-of-mouth. The data were collected … the service quality impacts the students' satisfaction and word-of-mouth, in a Croatian higher education context. A high … positive significant impact of service quality on students' satisfaction and word-of-mouth clearly indicates that it is an …